A wellness influencer told her Instagram followers that shampoo causes weight gain, but nutrition experts are calling her comments 'madness', Business Insider 2

A wellness influencer told her Instagram followers that shampoo causes weight gain, but nutrition experts are calling her comments ‘madness’, Business Insider

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Eleni Chechopoulos in one of her YouTube vlogs.

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Eleni Chechopoulos in one of her YouTube vlogs.
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YouTube/Ice Cream Gainz
  • A health and nutrition Instagrammer is being criticized for suggesting shampoo could be making people gain weight.
  • Self-proclaimed “gut and hormone nutritionist” Eleni Chechopoulos wrote a post saying there are obesogens in products like “shampoo, toothpaste, grocery store receipts, shower curtains, makeup, perfume, and so. much. more.”
  • Scientists have pointed out that there isn’t enough evidence to support this idea, according to The Guardian.
  • Chechopoulos’ claims have been described as “madness” by nutrition therapist Ian Marber.
  • Registered nutritionist Jenny Rosborough told Insider that the lack of regulation on social media is “the biggest problem.”
  • Insider has contacted Chechopoulos for further comment.
  • Visit Insider’s homepage for more stories.

A wellness influencer is being criticized for claiming shampoo could be making people gain weight.

Self-proclaimed “gut and hormone nutritionist” Eleni Chechopoulos from California uses the Instagram handle @keepyourkefi and has 11.3 thousand followers on the platform.

“Nutritionist” is not a protected term, but Chechopoulous does have a profile listing some qualifications on the Nutritional Therapy Association website.

However, the micro-influencer has received a slew of comments from the wider health and nutrition industry for one of her most recent posts.

View this post on Instagram

Is your shampoo making you gain weight?!⁣⁣ ⁣⁣ First it’s calories, then it’s hormones, then it’s gut health…now it’s my shampoo?!⁣⁣ ⁣⁣ You count every calorie that passes your lips, but your weight won’t budge…⁣⁣ ⁣⁣ Managing your weight isn’t only about calories in vs calories out!⁣⁣ ⁣⁣ Enter obesogens. Chemicals that disrupt HOW your body creates and stores fat – found in shampoo, toothpaste, grocery store receipts, shower curtains, makeup, perfume, and so. much. more. ⁣⁣ ⁣⁣ Even though you eat healthy and exercise every day, you still might battle the scale because of your SHAMPOO.⁣⁣ ⁣⁣ Mice studies have shown that two mice can be given the same exact diet and have the same activity level, but the mouse who was exposed to an obesogenic chemical continued to gain lots of weight throughout its life, while the unexposed mouse remained thin.⁣⁣ ⁣⁣ In The Gut Rehab Blueprint, I have an entire module that dives deeper into obesogens and teaches my clients how to avoid them, but I want to share some quick tips with you:⁣⁣ ⁣⁣ AVOID ANTIBACTERIALS⁣⁣ Your skin has a microbiome, too! Just as you don’t want to disrupt your gut microbiome, you don’t want to disrupt your skin microbiome either. Fun fact: Triclosan and triclocarban (antimicrobials) were banned from hand and body soaps by the FDA because they seem to have the potential to disrupt how well the thyroid works…but they’re still in toothpaste, mouthwash, face wash, dish soap, deodorant, and makeup!⁣⁣ ⁣⁣ AVOID THE WORD “FRAGRANCE”⁣⁣ The components of a “fragrance” don’t need to be disclosed, so you cannot know what chemicals are in there.⁣⁣ ⁣⁣ AVOID MSG⁣⁣ Manufacturers know “MSG” has become a scary word, so they’ve started using other words for it – hydrolyzed protein, glutamic acid, yeast extract, and autolyzed yeast.⁣⁣ ⁣⁣ STOP USING PLASTIC WATER BOTTLES⁣⁣ Even if it’s BPA-free! BPA-free doesn’t mean obesogen-free. Often, the BPA alternatives are just as bad, if not worse. Stick to glass or stainless steel.⁣⁣ ⁣⁣ Did you know that your makeup and shampoo could be one of the culprits behind your stubborn weight? ⁣ PMID: 22017230 PMID: ‪27135406‬⁣ PMID: 16689925⁣ PMID: 22953781⁣ PMID: 19153269⁣

A post shared by GUT & HORMONE NUTRITIONIST (@keepyourkefi) on

“Is your shampoo making you gain weight?!⁣⁣” Chechopoulos asked, before going on to tell her followers that if they’ve tried everything to lose weight to no avail, it’s because of the obesogens she says are found in products like shampoo.

“Enter obesogens,” she wrote. “Chemicals that disrupt HOW your body creates and stores fat – found in shampoo, toothpaste, grocery store receipts, shower curtains, makeup, perfume, and so. much. more. ⁣⁣ ⁣⁣ “Even though you eat healthy and exercise every day, you still might battle the scale because of your SHAMPOO.⁣⁣” ⁣⁣ Chechopoulos went on to discuss a study conducted on rodents before promoting a “module” on “how to avoid obesogens” that she teaches to her clients. ⁣⁣ Her main advice is to “avoid antibacterials” found “in toothpaste, mouthwash, face wash, dish soap, deodorant, and makeup” as they may “disrupt your skin microbiome.”

She also advises avoiding anything with the word “fragrance,” MSG, and plastic water bottles. ⁣⁣ “Did you know that your makeup and shampoo could be one of the culprits behind your stubborn weight?” she added.

Chechopoulos then posted a second image with four more pieces of advice: replacing plastic tupperware with glass, refusing paper receipts, buying organic and grass-fed meat, and switching “from regular tampons to 100% organic cotton tampons, period underwear, or menstrual cups!⁣”

Obesogens are yet to be researched in enough detail

Obesogens are chemicals that affect hormones, but they’re a relatively new area of research. According to the National Institute of Environmental Health Studies, the term was only coined in 2006.

The idea is that some of these chemicals may have an impact on the hormones which control our weight, but most scientists are sceptical about this claim and believe more research needs to be done in the area.

Prof Richard Sharpe, a scientist at the Centre for Reproductive Biology at the Queen’s Medical Research Institute in Edinburgh, told The Guardian last year that although it’s not yet possible to dismiss the notion completely, he “remains unconvinced” that chemicals could have any real effect on our weights.

He pointed out that many foods which are high in calories and easy to overconsume, like chocolate bars and chips, are often highly packaged (unlike whole foods like fruit or vegetables), and thus more likely to be exposed to supposed obesogens.

Prof Russell Viner, president of the Royal College of Paediatrics and Child Health, echoed this view: “Only a balanced diet and regular exercise will [make you a healthy body weight],” he told the publication.

Chechopoulos’ claims have been widely shut down

Qualified nutrition therapist Ian Marber, author of 13 nutrition books, told Insider that Chechopoulos’ comments are “madness.”

What she said is not entirely fabricated, he said, but she has wildly exaggerated the idea that chemicals found in these products could have any real impact on weight.

“There is a teeny grain of truth in that some chemicals may have a minor, tiny influence on hormones, but stretching it to suggest anything like she is suggesting is madness,” Marber explained.

He believes Chechopoulos is doing nothing more than “fear-mongering,” which he said “disappointing.”

“Imagine suggesting that shower curtains can affect hormones and thus you will gain or fail to lose weight,” Marber added. “There is more than enough anxiety about health and nutrition without extending it to shampoo and grocery store receipts.”

Although Chechopoulos doesn’t have a huge following, Marber still believes micro-influencers of this scale can have a harmful effect on people.

“I worry that they inject anxiety and mistrust into a part of the population who maybe cannot tell the difference between legitimate health advice and posts that seem legitimate but are no more than someone else’s misunderstanding of science,” he said.

There’s not enough regulation on social media

Registered nutritionist Jenny Rosborough agrees that there’s an issue with the lack of regulation for people dispelling health advice online.

“We live in an environment which promotes the overconsumption of food and drinks high in calories, saturated fat, salt, and sugar through an increase in accessible ultra-processed products, industry tactics, and living conditions,” she told Insider.

“If we’re talking about shampoo, toothpaste, and receipts leading to weight gain – accompanied by ‘battle the scale’ type messaging – we’ve seriously lost our way.”

She added: “The biggest problem with insta-fabulous nutrition ‘experts’ is the lack of regulation.

“Hopefully in this instance common sense prevails but, just in case, my professional recommendation is to avoid eating shampoo, toothpaste, and receipts – but please continue to wash your hair and brush your teeth.”

Insider has contacted Chechopoulos for further comment.

Read more:

I lost 20 pounds and felt amazing, but now I’ve regained the weight and am back where I started. What should I do?

An Instagram-famous fitness coach ate a Big Mac every day for a month and still lost 7 pounds

How calorie-counting actually helped me develop a healthier relationship with food



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